Dave sits down with Kait Stephens, co-founder and CEO of Brij, and Brad Zomick, Brij’s former Head of Marketing turned LinkedIn consultant. Dave named Kait the “Queen of Omni-Channel” for good reason — she turned LinkedIn into a powerhouse for her brand to drive leads and revenue for her company, growing to over 15k followers.

Kait, Brad, and Dave cover:

• Turning LinkedIn into a lead generation machine and building a strong founder brand.
• The nitty-gritty of creating authentic, engaging content that resonates with your audience.
• Crafting a content flywheel that keeps your audience hooked and continuously brings in new leads.

Timestamps

• (00:00 ) - - Intro
  


• (06:47 ) - - Why LinkedIn is a Goldmine for B2B
  


• (11:25 ) - - Getting Familiar with Your Audience
  


• (13:40 ) - - Challenges of Getting Started
  


• (15:31 ) - - Most Common Mistakes Made with LinkedIn
  


• (21:03 ) - - Founder's Content Creation: Behind the Scenes
  


• (26:05 ) - - Content Scheduling on LinkedIn
  


• (29:30 ) - - How Founders Should Manage LinkedIn Engagement
  


• (33:14 ) - - Metrics Behind the Founder Brand on LinkedIn
  


• (35:44 ) - - Inside Look at the Real Business Impacts
  


• (39:30 ) - - Why You Should Overcome Your Reluctance to LinkedIn
  


• (42:41 ) - - Maximize Content Impact with an Evergreen Strategy

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***

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